Modern Mom Challenges Women to Get Fit and Healthy

Modern Mom (www.modernmom.com), a company dedicated to helping inspire today’s moms to find balance and navigate their busy lives, has launched the Modern Mom Challenge, an eight week health and wellness program aimed at motivating readers to develop and maintain a healthy lifestyle. Beginning August 14, 2006, the Challenge will follow the efforts of nine moms to improve the fitness and nutritional aspects of their lives, and will provide general readers with the tips, tools and support necessary to challenge themselves at home.

Fitness partner PUSH (www.push.tv) will provide the selected nine moms with customized lifestyle programs, along with a free month of service to any readers who join the Challenge. Expert nutritionists will provide one-on-one guidance and offer overall tips and advice to readers.

Selected from over 1200 applicants, these nine moms represent a variety of lifestyles, ages, and fitness levels, demonstrating that every woman – whether working outside of the home or in – can and should make room in her busy schedule for the person who keeps it all running...herself.

"As the busy mom of two young children myself, I know how hard it is to make my own health and wellness a daily priority," says Lolita Carrico, founder of Modern Mom. "We hope that the Modern Mom Challenge, and all the tools we are providing with it, presents our readers with a great opportunity to jumpstart a renewed focus on their own fitness and nutrition."

Readers can follow the progress of the participants through regular online updates, a question and answer section, and photos. Online message boards dedicated to the challenge will provide a forum for all participants to chat, find and share inspiration, and vent their own frustrations. ModernMom.com will offer all participants a weekly inspirational email including updates on the nine, spotlights on reader participants, tips, recipes, and more.

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