New Company Makes Dietary Supplementation for Women Easy

Polls consistently show that women have a keen interest in taking dietary supplements. But with the vast selection of products available on the shelves today, deciding which supplements to take has become a monumental task. Do you need more than a multivitamin? What about calcium, antioxidants and omega-3 fatty acids? And how do you know if these products are safe to combine with each other? It’s enough to make anyone’s head spin.

Fortunately, women no longer have to be nutritionists to buy their vitamins. nutraOrigin, a new web-based company that caters specifically to women, has taken the guesswork out of supplementation by identifying 11 different women’s health matters and then grouping 2-3 synergistic products into specialized supplement "suites" to address each matter.

"The beauty of the suite approach is that women don’t have to worry about mixing and matching products or wondering if one supplement is safe to take with another," said nutraOrigin marketing director Katia Lundy. "You just pick the health matter you want to address, and we’ve already grouped together all the products you need." While the company recommends purchasing an entire product suite, individual formulas are also for sale individually.

The 11 different women’s health matters nutraOrigin has identified include: blood sugar balance; cardiovascular health; metabolism and weight loss; cellular health; detoxification; general wellness; hair, skin and nail beauty; menopause relief; bone health; pre-menstrual relief and pre-natal health. Each health matter is addressed with a suite of products that work together to produce a synergistic effect. For example, the SynerBalance Suite of products, which targets metabolism and weight loss, includes three products: Nutra Multi, Glycemic Balance and Cardio Balance. Nutra Multi is a high-potency multivitamin and mineral that supplies all the necessary vitamins and minerals for optimal health – including 500 mg of calcium. Glycemic Balance helps balance blood sugar levels, which is key to efficient weight loss. And Cardio Balance, which supports healthy cholesterol levels, is included in the mix because people with metabolic problems often have elevated cholesterol.

Taking convenience to the next level, nutraOrigin offers a program called the Total Health Plan, which allows for automatic delivery of a customer’s chosen supplements to her home or office. Women who sign up for the autoship program get preferred pricing and free shipping and handling. They also get to choose whether they want to be on a 15, 30, 45, or 60-day delivery cycle.

But convenience isn’t the only thing the company offers – product quality is just as important. nutraOrigin has an interdisciplinary team of scientists and clinicians that formulates each product based on a careful review of scientific evidence. The supplements are manufactured in a GMP (good manufacturing practices) certified facility by trained experts. And each product undergoes rigorous testing for purity and quality before being shipped. "Our entire goal is to help women unlock their true potential by manufacturing the highest quality nutritional supplements and providing them in a way that is simple and convenient to use," said Lundy.

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